A Loyalty Service
Your Customers Have a Story
Let’s Make It Sell.
Customer Story Sprint is a done-for-you interview service that captures what your happiest — and most honest — customers really think. Two packages. Both were built to be used immediately.
The Problem
You have customer stories sitting untapped. Both kinds.
Your happy customers would vouch for you — but nobody's asked them properly
It’s always on the to-do list. Asking feels awkward. And a generic “great to work with!” doesn’t close anyone. Your best proof sits unused while your sales team pitches blind.
Your churned customers know exactly why they left — and you don't
Exit surveys get ignored. Your team hears surface-level reasons. The real story — the thing that would actually fix your retention — only comes out in a proper conversation.
Generic testimonials don't convert or retain
“Highly recommend!” doesn’t close B2B deals, nor does it retain customers. The right testimonial names the problem, describes the result, and speaks directly to your buyer’s hesitation. That requires skill to extract.
You're too close to your own customers to interview them objectively
Customers perform differently when talking to you versus a neutral third party. We get the unfiltered version — the praise AND the criticism — because we’re not the ones they’re trying not to offend.
The Packages
Two sprints. One for PROOF.
One for TRUTH.
Both are done-for-you. Both deliver within weeks. Choose based on what you need most right now — or run both for the complete picture.
Happy Customer Stories
Turn your best client relationships into content that closes deals and retains custoemrs— case studies, video testimonials, and soundbites, done for you.
$4,500
Flat fee · One-time · 4–6 week delivery
- Customer outreach and scheduling — we handle everything
- 5 guaranteed quality interviews conducted by a professional B2B interviewer (up to 10 conducted)
- 5 written case studies structured around problem, approach, and result
- Short-form testimonials ready for your website and proposals
- Soundbites and pull quotes ready for LinkedIn, email sequences, and sales decks
- Signed release forms for every participant
- Delivered in a structured, ready-to-use content package
Churned Customer Insights
Find out what your churned customers actually thought — and turn that intelligence into a retention strategy you can act on immediately.
$2,500
Flat fee · One-time · 3–5 week delivery · Incentive budget provided by client
- Outreach to churned customers as a neutral third party
- 8 guaranteed quality interviews (up to 12 conducted)
- 20-minute structured conversations led by a professional B2B interviewer
- Full transcripts for every interview
- Insight analysis report — themes, patterns, root causes
- Competitive intelligence summary — what they moved to and why
- Retention recommendations based on actual findings
Both Sprints — The Complete Customer Picture
Run both, and you’ll know exactly what keeps customers, exactly what loses them, and have the content to prove your value to the next one. The findings from each sprint feed directly into the other.
$7,000
$6,000
Save $1,000
The Process
Simple. Systematic. Done for you.
Kickoff Call
We align on goals, which customers to approach, and what outcomes matter most for your business right now.
Customer Outreach
We reach out to your customers professionally and as a neutral third party — which is exactly why they talk.
The Interviews
We conduct each recorded interview, drawing out the real story behind the results — or the real reason behind the departure.
Processing & Writing
Interviews are synthesised into clear assets. Case studies, insights reports, soundbites — whatever the sprint calls for.
Assets Delivered
Everything handed over in a clean, structured package. Ready to use in sales, on your website, or in your next investor meeting.
What You Get
Different outputs. Both immediately useful.
The Proof Sprint delivers →
Lightly Edited Video Interviews
5 clean, usable Zoom recordings with prompts and tangents removed. Hand to your video editor or use as-is.
Written Case Studies
One per customer, structured around problem, approach and outcome. Ready for your website or proposals.
Short-Form Testimonials
Punchy, quote-led versions for landing pages, email footers, and sales one-pagers.
Soundbites for Socials
The most powerful lines from each interview, formatted and ready for LinkedIn and Instagram.
Signed Release Forms
Full usage rights documented for every participant. Nothing to chase.
The Exit Sprint delivers →
Full Interview Transcripts
Clean, complete records of every conversation — a goldmine for product, sales and CS teams.
Insight Analysis Report
Themes, patterns and root causes distilled from all 8 interviews into clear, actionable findings.
Competitive Intelligence Summary
What they moved to, why, and what that tells you about your positioning and product gaps.
Retention Recommendations
Specific, prioritised actions based on what we actually heard — not assumptions or guesswork.
Is This For You?
Made for B2B companies with real customer relationships.
The things people ask before they book.
How do you get churned customers to participate?
We reach out as a neutral third party — which matters enormously. A former customer is far more likely to speak honestly with someone who isn’t you. We sometimes use a small incentive, typically an Amazon gift card funded by you, to thank participants for their time. In our experience, this significantly improves response rates and produces more candid, useful conversations. Most churned customers actually want to be heard — they just need a low-friction way to say what they think.
What kind of video do I get from the Proof Sprint?
Lightly edited Zoom recordings — not raw footage, but not a polished agency production either. We remove the interviewer’s prompts, tighten the pacing, and cut any off-topic tangents, leaving you with clean, usable footage. You can publish these as-is or hand them to your video editor for further production. This is intentional: your buyers are agency owners, SaaS founders, and small business operators — people who connect more with authentic, peer-to-peer content than with expensive corporate video.
How many customers do you actually interview to get 5 (or 8) quality outputs?
More than you might expect. We conduct up to 10, sometimes even 12 interviews for the Proof Sprint and up to 15 for the Exit Sprint. Cancellations, reschedules, and interviews that simply don’t yield usable material are part of the process. We absorb all of that. You get the guaranteed output — we do whatever it takes to deliver it.
Do I need to be involved in the interviews?
No. That’s the point. You provide your customer list, and we handle everything — outreach, scheduling, release forms, interviews, and delivery. Your job is the kickoff call at the start, the intake form and the review at the end.
What happens if a customer wants changes after seeing their case study?
It happens occasionally, and it’s part of the process. We share each case study with the participant for sign-off before anything is published. Minor edits are included. Significant rewrites due to factual inaccuracies are handled on a case-by-case basis.
Can I run both sprints at the same time?
Yes, and it’s actually the most powerful way to do it. The Exit Sprint findings often reveal exactly what messaging the Proof Sprint content should emphasise. Running both together gives you a complete picture — and saves $1,000 on the combined price.
Your customers are talking.
Make sure you’re listening.
Book a free 30-minute call to discuss your customers, your goals, and which sprint — or both — makes sense for where you are right now.
No commitment. No hard sell. Just an honest conversation.